Executive Coaching Rates & Pricing Playbook
Price your executive coaching with real survey data, six pricing models, and a discovery-call script — set a rate you can defend and say without flinching.
PDF · Executive coaching · With active clients
What’s inside
Everything this PDF does for you on day one.
- 01The real rate data — what the ICF Global Coaching Study and the Sherpa executive coaching survey actually report, every figure sourced and dated, not the '$500/hour' folklore.
- 02Six pricing models side by side — hourly, package, retainer, day rate, engagement-based, value-based — with the buyer and the coaching moment each one fits, and the failure mode of each.
- 03A 6–12 month rate-raise plan to move from $150/hr toward $300+/hr without losing your existing book — new clients first, existing clients on a stepped, noticed path.
- 04The discovery-call pricing script — exact words for naming the number and then staying silent, plus seven real buyer objections (including corporate-sponsor and procurement ones) and how to answer each.
- 05A fill-in floor-rate calculator: your cost of business + target income ÷ realistic billable hours = the rate below which you're subsidizing your clients.
- 06Printable as a workbook or searchable on a tablet — formatted for A4 and US Letter, no software install needed.
Who it’s for
You're a coach with paying clients who suspects you're underpriced but has no framework for the jump and no language for the conversation. You're done guessing at a number — you want a rate you can defend and say out loud without apologizing for it.
What you get
A 32-page PDF (A4) — printable as a workbook or searchable on a tablet. Inside: the three real rate-data sources (ICF, Sherpa, salary aggregators) with every figure sourced and dated, six pricing models compared, the niche-anchoring logic behind why executive rates run 3–5× life-coaching rates, a 6–12 month rate-raise plan, the discovery-call script with seven objection responses, a fill-in floor-rate calculator, and three worked case studies.
